Finding Yourself in A Consumerist World

On a beautiful spring day last week, whilst waiting for my friend in my town’s Memorial Garden, I got thinking about how people are remembered.

So many of us surround ourselves with stuff and get buried in our digital devices, our worth falsely represented by what we own instead of what we do. Did these war heroes fight so that we could buy the latest iPhone and one-up our neighbours? So that we could passively fritter our lives away behind screens? Or did they lay down their lives so that we could have a future and fulfil our true potentials.

People’s eulogies are never about the things they owned or the size of their abode, but how they lived, what they accomplished, how they treated others, and who was important to them. Think about all the famous and revered people who have passed away and who you learnt about at school. Whether they were rolling in money or begging for scraps, these people are remembered in history because of what they accomplished, for better or worse.

Photo by Joshua Earle on Unsplash

Why then, do we continue to accumulate so much stuff, stifling our true selves and squandering our precious hours in the pursuit of acquiring more and maintaining it all? In our consumerist society of advertisements and social media, it’s no wonder we’re feeling more and more pressured to keep up with our neighbours, friends, family, and even strangers on the other side of the globe. When does it stop?

Unless you actively decide to do something about it, it won’t. And by that I mean become mindful about your consumer habits and marketing tricks that have a subtle yet powerful effect on us all. It’s not just the tailored ads on social media that mirror your buying habits, but most websites you visit.

Thankfully, most websites now offer their users a chance to uncheck targeted ads and limit what data they can use. But in a rush to view the website, most people skip this step.

Another way marketers get into your brain is via emails, so unsubscribe from marketing emails, particularly when there’s likely to be sales and promotions around holidays.  I’m not perfect – I’ve been guilty many times of succumbing to a tempting sale or promotional vouchers presented to me via emails. I’m no more immune to marketing strategies than the next person, but the difference is I’m much more mindful of what I allow into my inbox and what ads websites are allowed to display. Because of minimalism,  I’m also aware of what I already possess.

The most important thing of all is to be mindful whenever you go to the shops. Do you really need that ice-cream maker, or are you just buying it to satisfy a deep-seated emptiness that a friendship or hobby could fulfil instead? Think about the maintenance and space which each item will occupy and if you do make a purchase, consider removing something else less useful to you.   

It’s better to avoid shopping trips as a pastime, if you can. Such trips are usually born out of boredom and a desire to socialise with friends, but there are far more intriguing places to spend your time which doesn’t necessarily involve spending money. Plus, do you really want relationships to be built on a foundation of consumerism and subconsciously comparing stuff? I didn’t think so.                 


Photo by Joshua Earle on Unsplash

When we’re feeling bored or unsatisfied with our lives, it’s easier than ever before to fill that void and get a quick buzz from a purchase at any time of the day or night. Online shopping is available 24/7, always there as a temporary salve for negative emotions and a buzz of excitement for something new. That’s why I deleted all shopping apps from my phone, and if I’m on my PC, ensure that I log out of sessions so it’s not so convenient to check it out on a whim.  

I try to avoid going into shops just for a browse (unless it’s a bookshop) because if I’m going for a browse it means I’m looking for ways to procrastinate from the things which will truly move my life forwards; things like working on my book and preparing my next blog post. You see, these things require hard work and focus, but the result is a far more satisfying and long-lasting buzz than anything from a store can provide.

Reading and writing nourishes me in a way that nothing else does: I need it like I need food, and without either, I become grumpy, listless, and prone to seeking meaningless dopamine hits from other sources. What’s your passion? If you’re unsure, don’t worry; once you take control of your possessions you can start steering your own destiny.

Be mindful, stay vigilant and realise your true potential. Above all, remember: you are always more valuable than any object.

How do you want to be remembered?

Photo taken in my town’s Memorial Garden. It is a beautiful place, perfect for contemplation and embracing simplicity.

The Shattered Perception of Stuff

For a finite length of time, the road to simplicity can feel exhausting because it involves so much soul searching and decision making. Not only that, but like with doing anything that’s outside the ‘norm’, you will probably encounter ridicule from others before they understand the benefits of what you’re doing. The best way to make somebody else understand minimalism and simplicity is by living the lifestyle and sticking to your values. Don’t be afraid to stand out and keep growing! When people see how much happier and more relaxed you are, they might even become a little curious themselves – just remember you can’t force them.


Photo owned by the author of Minimalistmojo

In the meantime, I’ve endured jokes that I’ll have sold off my whole house if I carry on, and even confusion from worried family members who can’t understand why I’m taking bags of my things to the charity shop every week. The truth is, going from hoarder to minimalist is a long, drawn out process which takes a lot of energy and mental strength, but the outcome is incredible and well worth it.

There are many times I thought I was done, but in fact, ended up finding more stuff I could live without. That’s a common side-effect of minimising: once you start removing things from your home, you find more and more as you slowly discover what it is that’s important to you. I like to think of it as uncovering a fossil: the more you chip away, the more reveals itself until you have a clear observation.

Last year, I had a wake up call when my four year old son smashed an expensive vase I had bought to beautify my living room. Of course, I was upset and screamed at him, and he became extremely upset. But when I took the time to look up from the shattered pieces, at his face, wet with tears, I realised something important: I could replace my vase but not my beautiful son who was growing up so fast. In that moment, I had placed far too much value on a store-bought object and caused needless anxiety in both of us. You could say the event shattered my perception on the stuff I was placing so much value on. That point was made even clearer recently, when just before Mother’s Day, he brought home this lovely plant pot he had decorated for me at school, complete with vibrant pink pansies. He was so proud and it was so much more special to me than any object from a store, no matter how expensive. The flowerpot was made and presented to me with such pure feelings that even if it got broken, I know that love is still there, and in the end, that’s more important than anything I own.


Photo by Gaelle Marcel on Unsplash


Curating your Kitchen

Kitchens tend to be one of the most clutter-filled rooms in people’s homes. They should be a pleasant space to cook and make drinks; instead, they end up as stress hotspots with rammed drawers, bursting cupboards and barely any space for food prep.

But how and why do our kitchens end up so cluttered in the first place? The answer is simple: unneeded cumbersome appliances, barely used cookware, clones of accessories, an excess of silverware, food or condiments you rarely access, and an overwhelming amount of cleaning supplies.


Photo by Chris Lawton on Unsplash

So much clutter in the kitchen can make mealtimes into a nightmare and make you much more likely to spend money eating out or ordering takeaways. It’s hard to find what you need, hard to access what you use the most, and hard to decide what to cook. Deciding what to cook is an extremely common issue with couples and families, but most people don’t consider that it might be due to decision fatigue and the stress of an overbearing kitchen. To jump-start you in reclaiming back a harmonious space you can’t wait to get cooking in, let’s start off with the simplest place: surfaces.

Surfaces in a kitchen should be spacious with as little clutter as possible as they are used for serving and preparing food, and can even be used to host a spread at parties. Lots of surface clutter is also hard to clean under, so could be harbouring more grime and bacteria than you care to imagine. Things you may want to consider removing are:

  • Breadbin -bread can be stored in a carefully curated cupboard.
  • Tea and coffee caddies – teabags, coffee and sugar can also be stowed away in a cupboard in their original packaging.
  • Keys, notebooks and pens should never grace a kitchen work surface. Instead, invest in a nice wipeable board for the wall, and hang keys up in the hall or keep them in your bag.
  • Recipe books or folders – Keep just one and store in a cupboard where it is easily accessible.
  • Medicines-These should never be kept out on a surface and should be kept locked up in a suitable container, but I’ve encountered exposed pills and bottles many times. Due to fluctuating temperatures in the kitchen, medicines are perhaps best kept in a lockable bathroom cabinet.
  • Hair products – Believe it or not, I’ve come across hair and beauty products being kept in the kitchen. For hygiene reasons, keep styling and beauty products in the bathroom or bedroom.

Things that are fine to keep on the surface include kettle, microwave, and toaster. Although, I could argue that if you have a grill, you could easily get by without a toaster. If, like me, you’re prone to forgetting that you have food under the grill , by all means keep it. Your most used appliances will depend on yours and your family’s personal preferences.

“Are you mad?! I can’t possibly stow any more in my cupboards!”, I hear you panic. If that’s the case for you; you could be pleasantly surprised or even flat-out shocked by how much you’re keeping in your cupboards that you don’t need. Once you’ve cleared your surfaces as much as possible, it’s time to evaluate everything behind those doors and become ruthless.

Clear out:

  • Outdated food, spices and condiments (goes without saying).
  • Food you don’t think you’ll ever touch but has a long sell by date – donate to a food bank. There’s much less fortunate people out there who could be delighted by your unopened, unused consumables.
  • Ingredients you swore you’d get round to using ‘someday’ but are still waiting for that day to arrive.
  • Unused appliances that haven’t been touched for over a year. Things like toastie makers, and novelty appliances made to save you time that only end up taking space.
  • The partyware that comes out once every few years – that includes cake stands, paper plates, plastic cutlery and beakers etc.
  • Cups and glasses which are rarely used, if ever. Think: How many cups and glasses do you really need? Consider how many people are in your household and how many visitors you entertain at any one time. And do you really need a glass for every type of alcoholic beverage? Too many of us keep enough to host our own mini-bar and cafe, and as a result we run out of space.
  • Plates and cookware. Evaluate what you use the most and how many plates you really need for your household. For sentimental crockery that you don’t like to use, either start using it for its intended purpose, or display across a wall. Get rid of old pots and pans if you have since acquired new. If you have a tonne of baking equipment, think about how often you use it and for what.
  • Cleaning supplies: you’ve probably got spray polish, bleach, a dozen cloths, furniture spray and just about everything you can think of under your sink for every probable scenario. Just like with bathrooms, whittle down your supplies and seek all-in-1 solutions that can do just about every job. You might want to consider using all natural products which are less harmful for the environment, safer if you have kids or pets, cheap, and easily concocted 1.

Lastly, we get to the drawers. When you get to editing your drawers, it might be easier to dump everything out and go through everything piece by piece. Kitchen drawers can be nightmarish to rifle through the dozens of spatulas, speciality knives, cutlery, medicine spoons, bottle openers, cheese graters, pizza cutters, ladles, corkscrews, and every utensil in the cooking world. This is because when people buy new cutlery, they tend to keep the old ‘just in case’, or buy a duplicate because the original was hiding beneath clutter. It’s also too easy bend to the mindset of ‘I spent good money on that’ – cookware can be costly, after all. But, if you’ve been reading my posts up to this point, you already know that is a dangerous and limiting mindset that ensures we remain trapped and weighed down by our possessions. Realise that you’ve had your use out of the object (or that you made a mistake)  and either let it go or donate it. Remember: things rarely hold their monetary value, especially once used. And even if there is something of value – if you don’t use it, your time and space is far more valuable.


Photo by Jarek Ceborski on Unsplash

As with most other rooms that get minimised, one of the immediate benefits you will notice is how effortless cleaning is. And once you know where everything is and exactly what you own,  you will likely feel more inclined to meal prep, and therefore, become healthier and calmer. With space to be more creative, you might even discover a new joy for cooking.

How I Minimised My Gaming Room

It’s been a busy week – one of selling my excess on Ebay and frantically going and back and forth to the post office. This is a direct result of purging the excess that was in the gaming room,and the attic. Despite this post being about decluttering games, I can assure you that it applies to anyone with any hobby that involves collectables. I recognise that there are minimalists out there who list gaming as one of the many time sinks alongside Netflix and social media, but I believe that as long as your hobby is intentional and brings true value to your life, there’s nothing wrong with that.

I’ve always had a passion for gaming, so I had a grand library of games and figures permanently on display. Even though I thought I had already sold or donated the ones that no longer held value to me, I recently had another look around at my collection. Beautiful and organised, but still too much.

There were more games that I could never hope to play in a lifetime, and it wasn’t all adding value to my life like I had originally thought. You see, I’m not perfect, but the more stuff I purge on my journey, the easier I am able to see the things that don’t matter.  

I came across games I hadn’t touched in years, games I had bought years ago for the sake of collecting, games I already owned digitally, and games that I owned improved versions of. There were also figurines that had long since been out-favourited, and a few shelves of CD’s I hadn’t opened in years. So, I went through the usual process of evaluating every object, and as I went along I started pulling things out and piling them against the wall where it eventually formed a mountain.Then I did something that my old self would have found abhorrent just a few short weeks ago – I put all of my treasured CD’s and their booklets into a CD binder, and threw all of the cases away; even the ones I’d had since I was a teenager. One might argue that there’s no point in keeping CD’s at all in an age where everything is digital: that’s down to you to decide. But I will say this: if one of the services ever went down or one of the companies decided to revoke licensing for any of the tracks, I still have access to my favourites on those discs. It also prevents me from repurchasing songs if I can’t find them on Spotify.

A curated shelf in the gaming room

Going back to my mountainous sell pile; it was astonishing to think of the weight these items were adding to my life, both physically and metaphorically. All of them had been sitting on shelves collecting dust, or hibernating in storage boxes never to grace another surface again.

Through further minimising the gaming room, not only did I find myself not needing my CD tower anymore, I made a nice amount of cash out of the items which were worth a significant amount. Cash which I’m learning to be mindful about. While on the subject of money, I’d just like to remind you not to get caught in the trap of keeping things due to a made-up monetary value in your mind. Do your research, and if it’s not worth the effort to sell it, donate, instead. Let go of the guilt of spending money from years in the past and make a new start, today.

Since freeing up all that extra space I’ve been able to display things which do mean a lot to me, that I had no space for before. Things like my Sega Mastersystem II which has a lot of happy memories attached and makes me smile whenever I see it. After all, why should my treasures have been collecting cobwebs in the cold, dark attic, while superfluous things took the spotlight? There may come a day when I decide I no longer need half the stuff that I find valuable to me now. And that’s OK. Because when it comes to letting go I will be ready and,hopefully, so will you.

Photo by Darius Bashar on Unsplash